4.9 C
New York

Walls.io: Designing the social wall platform for next-gen event marketing & engagement

Published:

As event formats evolve from in-person to hybrid to virtual, one thing remains constant: attendees expect to participate, not just observe. Event marketers now need event marketing technology that can handle real-time content on multiple platforms and deliver engagement metrics that prove ROI. Walls.io is built for exactly that challenge.

Did you know that events with live social media displays can boost audience engagement by over 50%? Yet keeping those attendees engaged across different formats and touchpoints remains complex. The solution lies in choosing the right event social wall platform that goes beyond basic displays to become a strategic engagement tool.

The evolution of event marketing technology

Modern events demand hybrid event engagement, AI moderation to protect brand image, event tech stack integration, and compliance with GDPR and CCPA standards. Events now include in-person and virtual participants, sponsors expecting visibility metrics, and multiple screens throughout venues. This complexity requires a comprehensive platform designed for the full event marketing lifecycle.

What a modern social wall must deliver

Real-time social media aggregation

Aggregate posts from multiple hashtags across Instagram, LinkedIn, TikTok, X, and 14+ other platforms into one dynamic, real-time feed. Walls.io’s multi-hashtag aggregation lets you capture every conversation around your event—no matter where it happens—and display it instantly on digital signage, event apps, or your website. One wall, all your hashtags, fully synchronized.

Interactive engagement toolkit

Drive participation through live polls for instant feedback, reactions that let attendees vote on favorites, and a digital photo booth for branded content creation. These interactive elements transform passive viewing into active participation.

Complete customization & branding control

Intuitive style editors allow logo uploads, brand color application, and theme selection without coding. Advanced CSS customization provides complete visual control for organizations with specific design requirements.

AI moderation & compliance

Automatic screening for spam and inappropriate content protects your brand while maintaining authentic attendee voices. Full GDPR and CCPA compliance handles data protection automatically.

Attendee engagement analytics

Track post volume, reach, trending hashtags, sponsor impressions, poll participation, and reaction counts to prove event ROI and optimize performance.

Event tech stack integration

Connect seamlessly with Cvent, Swapcard, Hubilo, Bizzabo, and other platforms. One feed works across websites, event apps, and digital signage without requiring separate setups.

How Walls.io delivers

Interactive features that drive engagement

Live Polls: Launch real-time polls directly on your social wall to gather instant feedback. Ask which session topics interest attendees most or let audiences predict competition winners. Polls appear at the top of feeds, ensuring participation rates far exceeding post-event surveys.

Reactions & voting: Enable likes so attendees can express opinions on posts. Run UGC contests where the post with the most likes wins, encouraging friendly competition that keeps people engaged.

Walls.io Lens Photo Booth: Attendees scan QR codes, take photos with branded frames, and their images appear instantly on screens. Perfect for trade show booths, conference breaks, and sponsor activations.

Customization without compromise

The Style Editor lets you upload logos, apply brand colors, and select from professional themes (Fluid, Grid, Bricks, Kiosk) without coding. For teams with specific requirements, full CSS access enables pixel-perfect customization.

Pre-event amplification with Walls.io Echo

Turn speakers, sponsors, and registered attendees into advocates weeks before your event. They share branded content on their channels, building momentum before doors open. Events start with existing social buzz, hashtags trend early, and sponsors see immediate ROI.

Analytics that prove ROI

Track total posts, reach across platforms, sponsor mentions, poll participation, and reaction counts. These metrics prove event ROI to stakeholders and inform future strategy.

Strategic impact for event marketers

Turn attendees into content creators: Interactive features make participation effortless. User-generated content feels authentic and provides endless material for post-event campaigns.

Empower sponsors with visibility: When sponsor logos appear in attendee photos shared on social media, you prove visibility. Photo booth branding and Sponsored Posts will help you create an irresistible offer for your sponsors.

Create hybrid event engagement: Connect remote and in-person attendees through one shared feed. Virtual participants feel included when they participate in the same polls and see their posts on venue screens.

Measure everything: Track not just post volume but actual engagement. See which polls drove participation and which posts received the most reactions.

Flexible pricing for every event

Choose one-time event passes, monthly subscriptions, annual plans with 20% savings, or custom enterprise packages. Free trial available—no credit card required. Discounts: 25% for non-profits, 20% for education.

Get started

Trusted by Google, Cisco, the UN, and hundreds of global conferences for hybrid, virtual, and in-person events. Book a demo to see how Walls.io transforms event engagement with interactive polls, customizable branding, and measurable results.

marketing@walls.io | https://walls.io/

Banner AdvertBanner Advert

Sponsored Content

Source link

Related articles

Recent articles