Bizzabo, the Event Experience Operating System (EEOS) that powers immersive in-person, virtual, and hybrid events, today announced its recognition as a Leader in the Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. This marks the second consecutive year Bizzabo has earned this placement, reinforcing its position as a trusted partner for leading event organizers worldwide.
About the Gartner® Magic Quadrant™
The Gartner Magic Quadrant is one of the most respected and widely referenced evaluations of technology providers. It positions vendors across four categories (Leaders, Challengers, Visionaries, and Niche Players) based on two key factors: Ability to Execute and Completeness of Vision.
This is the second year Gartner has released a Magic Quadrant for Event Technology Platforms, offering enterprise buyers a trusted framework to evaluate providers in the event technology space. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors, manage logistics, deliver content and enable attendees to engage with other participants.”
Why it matters
For event organizers, this recognition reflects what matters most: delivering standout experiences, driving measurable results, and choosing a partner who can scale with them. Bizzabo’s placement confirms its strengths in attendee engagement, marketing integrations, and pricing flexibility: key ingredients for successful events.
Bizzabo stands out for innovation, pricing, and experience
Gartner acknowledged Bizzabo’s continuous innovation, flexible pricing strategy, attendee experience enhancements, and advanced integrations with marketing and Salesforce automation tools. Thanks to its robust agenda controls and session personalization options, Bizzabo’s platform is especially well-suited for hosted conferences and roadshows.
“We’re proud to be named a Leader once again,” said Eran Ben-Shushan, Cofounder and CEO of Bizzabo. “This recognition reflects the trust our customers place in us to deliver extraordinary event experiences. As the industry evolves, we remain committed to continuous innovation, from smart badges and flexible pricing to real-time networking and open platform architecture, so organizers can meet every moment with confidence.”
What customers have to say
On the Gartner Peer Insights™ platform, which captures verified customer ratings and peer reviews, here’s what customers had to say:
- Bizzabo is far and away the best event tech platform for corporate event planners. We have used multiple providers over the years, but once we found Bizzabo, we didn’t have to look any further.” – Gartner Peer Insights review
- “It’s so much more than a transactional vendor relationship. At this point, the Bizzabo team is considered part of our team.” – Gartner Peer Insights review
- “I like the ease of use and sleek look and feel of the platform – both as a front end user, and as an administrator setting up sessions on the backend. I also really appreciate how easily the system integrates with the onsite check-in system for a seamless check-in experience for our attendees, and stress-free name badge process for planners.” – Gartner Peer Insights review
See what sets a Leader apart
Built as a unified, format-agnostic solution, Bizzabo enables organizers to consolidate tech vendors without sacrificing functionality. With no-code tools, they can launch custom-branded websites and agendas without developer support. Bizzabo’s smart event wearables and real-time networking tools enhance the in-person experience, while embedded event intelligence connects every attendee action to measurable business outcomes.
Explore what sets a Leader apart. Learn more about the evaluation and get your personalized demo of Bizzabo at https://welcome.bizzabo.com/gartner-magic-quadrant-leader-2025.
Gartner Objectivity Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
