By Nate Fong, Regional Director, TransPerfect Live
The events industry is more global than ever. Audiences join from every corner of the world, often in multiple formats – live, virtual, and hybrid. Yet too often, organisers treat accessibility and language support as an add-on rather than a core part of the experience. Captions and interpretation are critical, but they represent just one piece of a much larger challenge: creating an event that feels local and relevant to every attendee, no matter where they are.
The New Expectation for Global Events
Today’s audiences expect more than just a live stream with subtitles. They want to engage in their own language, receive personalised communications before the event, and continue the conversation afterward through localised content. That means organisers need a holistic approach that connects every touchpoint, from the first invite to post-event follow-up.
Why Captions Alone Aren’t Enough
Interpretation and captions break down barriers in the moment, but engagement begins long before an attendee logs in. Microsites, registration forms, social media campaigns, even text reminders – each should be tailored and localised. When this doesn’t happen, organisers risk lower attendance, reduced engagement, and missed opportunities to connect with international markets.
A Broader Solution
This is where TransPerfect Live comes in. More than just captions and interpretation, it provides a complete framework for multilingual events. At its core is GlobalLink Live, a proprietary platform that delivers real-time language access in over 150 languages with the support of 4,000+ expert linguists. TransPerfect Live builds on this foundation by extending localisation across marketing, websites, apps, and video content – ensuring consistency before, during, and after the event.
“Your social media, your text messages, your on-site materials – all should be localised and nuanced for each audience,” explains Nate Fong, Regional Director at TransPerfect. “We prioritise the success of your event period , not just the logistics of getting your event live.”
What Leading Brands Are Doing
Global leaders such as Citrix, Absolut, Hilton, Lufthansa, Novo Nordisk, and Trek know that inclusive, multilingual events aren’t optional – they’re a competitive advantage. They trust TransPerfect Live, powered by GlobalLink Live technology, to scale events of all kinds, from conferences and executive briefings to training sessions and investor meetings. The result is multilingual engagement that’s simple, scalable, and effective.
Looking Ahead
The future of global events lies in connection without compromise. As we demonstrated at GlobalLink NEXT in London, real-time multilingual technology is already transforming what’s possible – helping organisers deliver experiences that are truly borderless.
Learn more about GlobalLink NEXT and discover how TransPerfect Live, powered by GlobalLink Live technology, can help your next event go beyond captions.
Be sure to visit TransPerfect Live on the show floor at Event Tech Live at Booth #E50 to meet a member of the team.
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